Tennant Company uses CheckMarket globally to track customer satisfaction, run internal surveys, and conduct market research – with reporting dashboards fed directly to leadership to enable informed, agile decision-making across all levels of the business. Download a PDF version of this case study to share with your team by clicking this link.

Every successful business has one thing in common: they know their market. After all, without a strong consumer base and demand for products and services, a business won’t last long in a highly competitive, ever-changing market.

Surveys are a highly effective way to gain valuable insight into your customers’ needs and expectations. Data can help you understand your audience and create custom messaging that resonates with them. This also enables you to provide a positive customer experience, which can benefit your business in several ways. To gain the insight required to for effective marketing campaigns, you should first learn what quota sampling is and how you can incorporate it into your research efforts.

One of the most effective ways to measure satisfaction in a survey is by using a Likert scale. These scales allow respondents to choose how they feel about a topic using gradient answers.

Consumer insight is essential to creating an effective marketing plan and business strategy. Market segmentation can help you learn a great deal about your audience. Dividing people into categories helps you gain a better understanding of their needs and reveals how your products can solve their problems.

When starting a business, or fighting to keep one alive, market research is crucial. When done correctly, it gives valuable insights that help connect you with your customer base. With some time and effort, you can determine what your customers need, value, and love in a business.

Market research is changing as we know it. Qualitative research, while acknowledged by researchers and companies as a useful way to extract rich insights, was also known for its many limitations–including its lack of scalability. Collecting qualitative data used to be a long, complex and non-automatable process that required a lot of manual effort. But recent technological advancements have changed all that, with a boost from the pandemic.

The goal of any research study is to learn more about your audience by gathering accurate data that represents a population as a whole. This can only be achieved through a fair and balanced presentation of the study’s sample responses. Unfortunately, many studies are negatively impacted by various forms of bias. These biases produce distorted results and lead to incorrect conclusions. To ensure results are honest and accurate, researchers must understand what sampling bias is and how to avoid it.

Market researchers must be aware of any potential threats to the validity of their study. Response bias is a common factor – it can skew the results of your study, and send your marketing team down the wrong path. An ineffective marketing campaign means time and money wasted, not to mention having to start back at square one.

Solid market research is the keystone for launching a successful marketing campaign. Before you begin, you need to learn the basics of the most cost-effective and popular research method out there: convenience sampling. Read on to determine if this popular sampling strategy is right for you.

Organizations worldwide use surveys to gain insight into how their business is perceived by others and how it’s performing overall. The United States Census Bureau alone conducts more than 130 surveys a year to ensure communities are receiving the resources and services they need to thrive. When gathering feedback, sampling can simplify the process by providing data on a subset of your audience. This allows you to make inferences about the population as a whole. Systematic sampling is an effective way to gain input for market research, clinical studies, political polling, and more.

Research is the lifeblood of any business. Research helps with everything from creating strategies to making decisions. It is indispensable in both small businesses and big corporations, so it is not surprising that most businesses these days are conducting research to see how they can improve their business.

Forecasts show that U.S. consumers are on track to spend $933.30 billion on ecommerce in 2021, a 17.9% year-over-year increase. And, by 2025, the percentage of ecommerce sales is expected to be 23.6% of total sales. Compared to a mere 11.0% in 2019, it’s fair to say the future is looking bright for ecommerce.

Despite the persistent shift into a more digitalized and tracked world, ad hoc surveys continue to remain a tried-and-true method that provide businesses with invaluable information.

Market research is so important that it can mean the difference between success and disaster for a business.

Market research is undergoing a dramatic evolution. Consumers are harder to pin down than ever before. Data is ubiquitous—but key insights can easily get lost in the sauce.

We’re currently living in the attention economy. Everywhere we turn as consumers, things are fighting for our attention. Colorful apps on our phones hit us with regular buzz notifications, enticing us back to their platform. Late-night talk show hosts, backed up by a jazzy band, give us a glimpse into what glitzy celebrities are really like. And how could you forget the many on-demand streaming services full of addictive series designed to hook us?

The times, they are a-changin’. Thing is, they are changing more quickly than ever before—rapidly rendering consumer research obsolete. So how can you not only keep up, but stay one step ahead of the game? By adopting agile market research methodologies.